Inside the Business of Sport
Welcome to Inside the Business of Sports a new podcast from Cleveland State University Hosted by Jim Kahler a sports business professional for over 40 years. He is joined by Michael Carlisle, an Army veteran and Cleveland State student. Join them as they take you through the business side of the sports industry from the point of view of a seasoned professional and a student trying to navigate the dynamic world of sports business while interviewing some of the heavy hitters from the Cleveland sports industry.
Inside the Business of Sport
Naming Rights
On this weeks episode Professor K and Michael discuss naming rights. With the Cleveland Browns and First Energy breaking ties on the naming rights of Cleveland Browns stadium Jim and Michael break down the business side of what goes into a naming rights deal and why teams and companies make these deals and why they don't renew them.